Apple has finally put an end to weeks of speculation by announcing the date of its biggest hardware event of the year. The highly anticipated ‘Awe Dropping’ event will take place on September 9, and all eyes are set on the iPhone 17 series as the star attraction. But Apple fans can also expect exciting upgrades across multiple product categories — from AirPods to Apple Watch and new accessories.
Here’s a detailed look at what Apple is expected to unveil at its upcoming mega launch.
iPhone 17 Series Launch Date:
The iPhone 17 lineup is expected to headline the event. As usual, four new models are expected — but with a twist. Reports suggest that Apple could replace the Plus model with a brand-new iPhone 17 Air, designed to be the thinnest and lightest iPhone ever.
If true, the new lineup may include:
iPhone 17
iPhone 17 Pro
iPhone 17 Air
iPhone 17 Pro Max
The iPhone 17 Air is rumored to sit between the Pro and Pro Max models, potentially appealing to users who want a premium device without the bulk of the largest iPhone.
AirPods Pro (3rd Generation):
Apple hasn’t refreshed the AirPods Pro in a while, but that may change this year. The AirPods Pro (3rd Generation)could debut at the event with a refined H2 chip, better active noise cancellation (ANC), and longer battery life.
One of the most talked-about features is the possible heart rate monitoring capability — putting it in direct competition with fitness-focused earbuds like the Powerbeats Pro 2.
Apple Watch Series 11:
The Apple Watch Series 11 is expected to retain the flat-edged design of its predecessor but may see improvements under the hood. Reports suggest it will feature an LTPO display, potentially enhancing battery efficiency, along with an S11 chip.
Rumors also hint at the introduction of a blood pressure monitoring feature, which would mark a major leap for Apple’s mainstream smartwatch lineup.
Apple Watch Ultra 3:
The rugged Apple Watch Ultra 3 could see significant upgrades compared to the Series 11. The standout addition may be satellite connectivity, allowing users to contact emergency services in remote areas without Wi-Fi or cellular coverage.
Other expected upgrades include a larger display with a 422 x 514 pixel resolution and advanced blood pressure monitoring. With these improvements, the Watch Ultra 3 could position itself as a formidable rival to Garmin’s adventure smartwatches.
Accessories:
Apple may also refresh its accessory lineup with the new TechWoven cases for the iPhone 17 series. Built from sustainable materials, these cases are tipped to come in five colors — Black, Brown, Blue, Green, and Purple.
Leaked images reveal a fabric-like texture for better grip, along with two lanyard holes on each side. The TechWoven series will replace Apple’s controversial FineWoven cases introduced in 2023.
