Mahindra has officially launched the Thar 2025 in India, strengthening its position in the lifestyle SUV segment. Known for its rugged design and off-road capabilities, the new Thar comes with refreshed styling, updated features, and more personalization options, making it an even more attractive choice for adventure enthusiasts.

The 2025 Mahindra Thar retains its iconic boxy stance but introduces new colour options, giving customers greater variety. Along with the cosmetic updates, Mahindra has made several enhancements in terms of technology and comfort features. The SUV now offers an upgraded infotainment system with smartphone connectivity, improved upholstery, and better cabin ergonomics to make long drives more comfortable.

Under the hood, the Thar 2025 continues with its proven engine options, including the 2.0-litre turbo-petrol and 2.2-litre diesel powertrains, both paired with manual and automatic transmission choices. Mahindra has ensured that the Thar stays true to its off-road DNA, offering features like 4×4 drive modes, high ground clearance, water-wading ability, and robust suspension to handle rough terrains with ease.

Safety remains a strong focus, as the SUV is equipped with multiple airbags, ABS with EBD, hill descent control, and electronic stability features. Mahindra has also worked on improving overall ride quality, addressing feedback from existing Thar owners.

Pricing for the new Thar starts at ₹10 lakh (ex-showroom), making it an appealing option for buyers looking for a rugged yet stylish off-roader. With its new colours, enhanced cabin features, and proven mechanicals, the Thar 2025 is positioned to continue its strong sales momentum in India.

Industry analysts believe that the updated Thar will further boost Mahindra’s dominance in the off-road SUV market, competing with rivals like the Maruti Jimny and Force Gurkha. The blend of modern features with a rugged build gives it a unique edge in its segment.

With this launch, Mahindra has not only refreshed the Thar but also reinforced its image as a lifestyle vehicle for adventure seekers and urban explorers alike.